Branding the future!
Branding the future!
Wesley Intermediate School
- Brand Content Management
- Graphic Design
- Marketing
- Brand Development
- Creative Direction
- Brand Design
- Branding
Estimated Time: 18 - 24 Hours Over 1 - 2 Months
Wesley Intermediate serves a diverse, vibrant, low socio-econonmic community in Mt Roskill, Central-West Auckland. The area is undergoing a huge amount of change, including a planned re-development of the suburb by Kainga Ora, and the school is going to be completely rebuilt over the next 5-10 years. The Board and I, as the new Tumuaki | Principal, have a vision for the school to be future-focused, dynamic and serving the community exceptionally well. We feel that the current branding is colonial, old-fashioned and in need of review. We believe that we need branding that honours Te Tiriti, and acknowledges the multicultural community that we serve. We need branding that shows that we are future focused and an exciting place to be. We wish to consult all stakeholders including whānau and the wider community as this work is undertaken. This will make a difference to the ‘feel’ of the school, increase school pride for students and build our professional image.
Working location
Wesley Intermediate School and / or online. I am happy to be flexible and can come to you if needed, some brainstorming will need to be done with wider groups but could be online if face to face is not an option.
Proposed project steps with time estimates
We believe these tasks are required, but need expert advice to guide us on these and the time frames above.
Brainstorming session(s) with stakeholders to understand the school’s current position and desired future
Create draft branding artwork - logo and font for the school, with stakeholder meetings to present and seek feedback
Supply the school with scaleable artwork/logo/brand assets for use on signage, website, printed materials and on school uniforms.
What We Have In Place
Wesley Intermediate School
Mission
What we Do