Project Guide

Brochure graphic design

This information will help you compile a project for a volunteer to design a brochure (print and/or digital) for your organisation.

Skills required

You're likely to require the volunteer to have:

  • Experience in graphic design
  • Competency in using design tools such as creative suite or similar

Likely project deliverables

The pro bono professional will deliver the following:

  • Ideas for optional designs and layouts for your brochure based on your existing brand
  • Finished art for your brochure (ready for printing and/or digital use)

Estimated time required

A project like this could be expected to take the volunteer 12-14 hours over 1-2 months

Example of project steps with time estimates

Step one: Brand, visual identity and supporting materials

The not for profit gives the volunteer relevant information about the brand, examples of the visual identity (including logo, colours, fonts and any existing collateral), and any materials that may help the volunteer understand the organisation better.

Likely time commitment for volunteer: one-two hours reviewing


Step two: Briefing session

The not for profit and volunteer meet to help create the design brief and discuss the contents of the brochure, the options for design and layout and a timeline for delivery.

Likely time commitment for volunteer: two hours in meeting


Step three: Completing design concepts and changes

Not for profit sends the volunteer the final contents for the brochure and the volunteer begins the design process. Volunteer creates one-two design options and sends to the not for profit to review and provide feedback. At this stage, we recommend you keep the feedback to two to three rounds.

Likely time commitment for volunteer: six to seven hours


Step four: Feedback and finalising

Volunteer incorporates the final feedback from the not for profit and updates the brochure, and delivers it to the organisation for print and/or digital use.

Likely time commitment for volunteer: two hours

Check: before you list this project your organisation will have:

  • A clear brand and visual identity
  • Contents for your brochure
  • A clear idea of what you want your brochure to achieve, and who your intended audience is