You’re likely to require the volunteer to have:

• Experience in communications, marketing or public relations
• Experience in communications planning

The pro bono professional will deliver the following:

• A review of your current communications approach including any goals, strategy or planning, , channels and target audiences
• Completion of a communications plan
• Messages for specific audiences and recommended delivery methods

A project like this could be expected to take the volunteer 16-20 hours over 1-2 months

Step one: Materials and information supplied to volunteer

The not for profit gives the volunteer existing and relevant information about the organisation, for example: strategic plan and communications/marketing strategy/plan, any key communication documents and links to online information.

Likely time commitment for volunteer: three-four hours reading and preparing for next meeting

Step two: Brainstorming session

The not for profit and volunteer meet to discuss the current state, future objectives and begin workshopping the communications plan content.

Likely time commitment for volunteer: two hours in meeting

Step three: Completing communications plan

Volunteer drafts the communications plan and shares this with the organisation.

Likely time commitment for volunteer: eight to ten hours

Step four: Meet to discuss the draft communications plan

Volunteer and the not for profit meet to discuss the draft

Likely time commitment for volunteer: one hour

Step five: Feedback and finalising

Volunteer incorporates the feedback from the not for profit and updates the plan, and delivers this to the organisation

Likely time commitment for volunteer: two hours

• Identified the information that will brief and support the volunteer to do this project including your strategic documents and plans
• Clear understanding of what your ojbectives are to provide the volunteer with direction
• Knowledge of your target audiences and existing communications channels