Event strategy - group hack

Event strategy - group hack

Event strategy - group hack
USO Bike Ride (Understanding Strengthening Overcoming)

Estimated Time: 6 - 8 Hours Over 1 - 1 Days

We would like to invite 4-5 Marketers / Event Gurus to join us in a one day planning "hack" (session). At this event, we would like to design an event strategy to encourage cyclists especially beginners and those new to cycling to come along and give it a try. The event is called the USO (Understanding Strengthening Overcoming) Bike Ride Relay. We need to fine tune, improve and further develop a sustainable event strategy and plan for our event that will contribute to our community work. This would require a Marketing Strategy, Event Planning (for both community events and the USO bike ride) and a Fundraising Strategy.

Benefit of project to organisation

Your contribution to this "Hack" (session) will enable us to put together an event that will attract participants, supporters and partners. With a successful event, we will be able to do the important work of improving Pacific and Māori men's health.

What we need

We need a team of marketing and event planning professionals who are able to offer their expertise to an exceptional cause over a one day team hack!
(You can apply as an individual or a team)
We would like to co-design an event strategy / plan to:
- Increase participationIncrease brand awareness
- Increase sponsorship and health opportunities
- Connect this framework to our community work
- Deliver a sustainable profit to support community work

What would be nice to have

This project will enable us to deliver an exceptional USO bike race in 2018 with all race plans, and plans for our future sustainability, ready to action by mid-2017.
We'd love to attract:
- Time with people skilled in website development, event management, marketing, sponsorship and business.
- Advice to attract/ maintain support from potential sponsors (Corporate/community business/community trusts)

What we have in place

See our event website - http://www.usobikeride.co.nz/uso-bike-ride-relay.html
We have a great team of supporters: Cancer Society NZ, GIANT, Martin Beveridge Ltd., TineliIWAY are our sole sponsor of the event and cover the cost for T'shirts for individual entrants. The rest of the costs eg venue hire, safety, are covered via entry fees.


USO Bike Ride (Understanding Strengthening Overcoming)
Good Cause
Health
Health - Family
Sport
Wellbeing
Auckland
Mission
To improve the cycle of life of Pacific and Maori people through cycling.
What we Do
Malo le Soifua Ltd, is a company trading as USO Bike Ride. Established in 2012 as a men’s group to improve Pacific and Maori men’s health through cycling, the group has grown to include wahine and whanau of Pacific, Maori and other ethnicities. In collaboration with Cancer Society New Zealand and Samoa we have cycled the length of New Zealand x2 and in Samoa x3 times to raise cancer awareness. Since 2012 our numbers and membership has steadily grown. We are keen, as a business, to implement initiatives to ensure that we grow the brand and more importantly the awareness for ones health whilst also ensuring a sustainable form of revenue is achievable to not only cover our costs but to re-invest into the project.
USO Bike Ride (Understanding Strengthening Overcoming)