Marketing and Communications Plan - Project 1
Marketing and Communications Plan - Project 1
Common Unity Project
- Marketing Strategy
- Planning
- Social Media
- Digital Marketing
- Marketing
- Creative Direction
- Marketing Planning
Estimated Time: 1 - 2 Days Over 1 - 2 Months
We need help writing communications and marketing material to promote honey from the Beeple Honey Collective. Our aim is to encourage schools to participate and either receive an education package and some honey to feed their children or purchase a bee hive. To achieve this we need some effective communications and marketing material.
What we have in place
This is the Facebook page for the Beeple Honey Collective, including pictures and a video. The next phrase of this project is sharing our honey and learnings about bees with more children in primary schools throughout the Hutt Valley region, with the support of a web-based tool and marketing information.https://www.facebook.com/Beeplehoneycollective/?hc_ref=PAGES_TIMELINE
Benefit of project to organisation
The Beeple Honey Collective helps to feed children in schools, including low decile schools, by providing honey to breakfast clubs. It provides local jobs for local people, including dads committed to creating change for themselves and their families. It also educates our children about the importance of bees and supports urban bees who are having such a tough time at the moment. Through the Beeple Honey Collective, we will enhance the well-being of communities through the action of preserving our bees.The marketing material will promote our honey to potential customers, giving them the opportunity to become a member of the Beeple Honey Collective and contribute directly to helping to feed some of our hungriest children, the delivery of bee education in schools, creating local jobs for local people and towards restoring bee and community health.This project also supports the good work of the Common Unity Project Aotearoa and will potentially provide resources for other local food projects in other communities.
What we need
The purpose of this marketing material is to encourage primary schools to participate in the Beeple Honey Collective and receive honey and bee education for their students, or to purchase a bee hive. The information will be emailed to schools and published on our website, Facebook and Twitter.
The information should include the health benefits and general goodness of honey, as well as the Beeple Honey Collective's community and environmental work. This work includes, creating food for bees and children alike, sharing knowledge about the vital role of bees in nature and agriculture and creating jobs and opportunities for local families to make real changes in their lives. By joining the Beeple Honey Collective, primary schools are becoming part of a journey to restore bee and community health.
We would also like to use this information to market our honey to potential customers. Our honey is 100% nature, environmentally friendly and harvested ethically from our free-range bees. By purchasing our honey, customers are becoming part of the Beeple Honey Collective and supporting the delivery of bee education and honey in local schools, helping to create local jobs for local people and contributing towards local food networks for our children and wider communities as all profits are reinvested in these areas.
What would be nice to have
Marketing material that's creative, informative and that inspires schools to become part of the Beeple Honey Collective. Information that can be easily adapted and used in different applications/formats e.g pdf, email, flyers and printed onto labels.Information that can be adapted and used by the Beeple Honey Collective to sell honey - with profits being reinvested into local food networks and creating jobs.
Education
Family Support
Health - Children