Parenting H.Q. marketing to young families

Parenting H.Q. marketing to young families

Parenting H.Q. marketing to young families
Kidz need Dadz Charitable Trust Hawkes Bay

Estimated Time: 5 - 6 Hours Over 1 - 2 Weeks

We want to promote our NFP organisation in Hastings with a catchy theme that appeals to a younger generation of parents and families to allow us to connect with them. We are looking for someone who can help us with a new brand design for our Hawkes Bay base. This is alongside the work we do under the Kidz Need Dadz umbrella. We know to reach both parents we need to be more family focussed, We know we need to do this to reach the new modern family as opposed to the more traditional organisations that can be very formal. We have come up with the name Parenting HQ, for perfectly imperfect families..... or some play on that. We want to extend this into online and promotional material. Our target audience is separated/new/blended families, our focus is on the child at the centre. Excited to be able to work with an enthusiastic volunteer.

Working location

Hastings/Virtual - we are happy to work with someone virtually ie skype, email etc

Proposed project steps with time estimates

- Briefing (1 hour)

- Reading of any relevant organisations information for ideas. Coming up with a few design options based on discussion (3-4 hours)

- completion of final option in different formats (1 hour)

- Final design will be used for the following
Logo, website / FB
cards etc

We would really like this for our promotion on December 20th 2017

What We Have In Place

Enthusiastic staff with ideas!

Kidz need Dadz Charitable Trust Hawkes Bay
Community Group
Family Support
Family Violence
Justice and Legal Services
Mental Health
Parental Support
Social Services
Violence Prevention
Wellbeing - Children
Hawkes Bay
Encouraging and supporting families through Father and Child Relationships.
What we Do
Kidz Need Dadz Hawkes Bay contributes to growing healthy families by encouraging and reaffirming the importance of a Father's role and relationship with his family. Kidz Need Dadz works alongside both parents including the wider family /whanau encouraging peaceful communication and relationships. Our services extend to: Weekly evening meetings , where support and mentoring is given for both Fathers and Mothers around family court, mediation and parenting plans. Parenting Programmes, Education around how to parent through separation encouraging peaceful parenting and communication within the family with a focus on Co-parenting Weekend Family Workshops, support for parents and their children of all ages to connect together in a fun and interactive way, reintroducing play back into the family.