Online marketing skills needed

 Online marketing skills needed

Online marketing skills needed
Common Knowledge Trust

Estimated Time: 9 - 13 Hours Over 6 - 9 Weeks

Common Knowledge Trust have developed a series on online resources to assist and prepare families for childbirth. Our Trust was registered as a tax-exempt charitable trust in 1996 and we've been online since 2000. We need someone with internet marketing experience to review and rewrite the landing page and email sequence with an understanding of google adwords to see if we can drive people through the 'give-away' funnel into the 'sales funnel'. We received a google adword grant 4 years ago and 2 years ago we received grants pro. We have one adword 'campaign' called Birth Plan. We have a 23% click through rate but no sales of our resources so we could really do with your help and expertise!

Working location

I live in SE Auckland but online is fine

Proposed project steps with time estimates

1) Brief and background 1-2 hours
2) Review website landing pages and review adword campaign and come up with recommendations 2 to 3 hours
3) Rewrite the landing page and emails 4- 6 hours
4) Final feedback or other recommentations after 6-8 weeks period to see if any changes 1 to 2 hours

What We Have In Place

This Birth Plan campaign has been running for about a year without sales. Birth Plan was set up by a volunteer from an SEO firm but he is no longer working there and cannot help us further.

I run the back-end and will work with the volunteer to understand what we've done and where we are

I work closely with the Adwords Support but still cannot get the pathway from text ad through the funnel to sales.


Common Knowledge Trust
Children
Education
Family Support
Health - Family
Maternal Health
Men
Parental Support
Women
Nelson
Mission
One branch of Common Knowledge Trust produces Birthing Better Childbirth Preparation Online Courses. Skills developed by families for families to self-learn for ALL births. Our goal is to grow a skilled birthing population so every family can use skills to work through their baby's birth journey.
What we Do
We produce 5 online courses on our website and fathers-to-be and mothers-to-be pregnancy academy courses on Udemy. We have been online since 2000 seeking to bring forward a new childbirth trend that encourages all expectant families to self-learn and use skills for their baby's birth.
Common Knowledge Trust