Develop our marketing strategy

Develop our marketing strategy

Develop our marketing strategy
The Re-Creators

Estimated Time: 10 - 14 Hours Over 1 - 2 Weeks

The Re-Creators launched its website at the end of November ( The Re-Creators is a social enterprise combining waste minimisation with income and employment opportunities for local upcyclers. The website is a basic prototype with 10 upcycler profiles and a small sample range of products and allows us to test the market. I would appreciate a professional marketer with experience of digital marketing to help develop a Marketing Strategy for the next 12 months to ensure this social enterprise is a success. This Upcycle Collective platform has a number of positive social and environmental objectives: • A dedicated platform to collectively brand, market and sell upcycled sustainable products • Encourage consumers to shop upcycled rather than new • Advise our upcyclers to price their products taking into account the Living Wage • Ensure there is a multicultural mix that is representative of our multicultural nation • Divert waste from landfill

Working location

Auckland based but happy to work via video conference if required

Proposed project steps with time estimates

Step one: Initial meeting to discuss the mission of The Re-Creators. (1 hour)

Step 2: Session to brainstorm and work out ideas. I would like to dig deeper and map how to meet each requirement through a marketing strategy ie consumer awareness, targeting upcyclers to join, linking products to target customers (3-4 hour including prep)

Step 3 Draft of Marketing Strategy (2-3 hours)

Step 4 Outline Marketing Strategy Overview and finalise
I would like to map strategy down to operational applications such as SEO, Facebook, Linked IN and Instagram (3- 4 hours)

What We Have In Place

The Re-Creators has a website and accounts for Facebook, Instagram, Twitter and a personal Linked In page. Pinterest has yet to be established.

You will be working closely with the founder - my background is not in marketing and I would greatly appreciate any advice

The Re-Creators
Economic Development
Financial Support
The ReCreators is a Social Enterprise based in Auckland, New Zealand, which promotes Upcycling either through purchasing products pre-made, custom-made or by learning to do it yourself (DIY) through workshops.
What we Do
We are a diverse and talented group of upcycling artisans promoting creativity, mindful making and sustainability. We offer various upcycling workshops for children, adults and corporates, as well as an online store.