Big Trees - Huge Ideas - Need Marketing!!
Big Trees - Huge Ideas - Need Marketing!!
Eastwoodhill Arboretum - The National Arboretum of New Zealand
Estimated Time: 16 - 20 Hours Over 1 - 2 Months
Eastwoodhill Arboretum - The National Arboretum of New Zealand are looking for a marketing genius to guide us through a marketing strategy. This will include a rare opportunity to be involved with a global project with significant emphasis on communicating why our location and collection is unique with huge environmental potential. This will be game-changing for us, need advice and ideas to get us going.
Working location
Proposed project steps with time estimates
Step one: Materials and information supplied to volunteer
The volunteer reads relevant information about the organisation, for example: strategic plan, mission statement, vision, budget and goals. (2-3 hours reading and reflecting)
Step two: Brainstorming session
Arrange to meet to discuss the marketing goals, target audiences and possible strategies, as well as the steps for the project. (2 hours preparing for meeting and 2 hours in meeting)
Step three: Completing marketing strategy
Draft the marketing strategy and shares the information, in a number of draft formats e.g. when target audiences have been completed, when strategies are completed, when the full draft is completed.
(10-12 hours)
Step four: Feedback and finalising
Volunteer incorporates the feedback and updates the strategy, and delivers this to the organisation (2 hours)
What We Have In Place
A great foundation of Aims, Mission Statements and an Act of Parliament. A collection and history of trees that is important on a global scale.
Environment