We need your marketing planning skills for our #act2HELP Campaign
We need your marketing planning skills for our #act2HELP Campaign
HELP Auckland
- Marketing Strategy
- Communication
- Digital Marketing
- Marketing
- Digital Storytelling
- Marketing Planning
Estimated Time: 15 - 20 Hours Over 1 - 1 Months
#act2HELP is a new campaign to encourage the public to take action today to help enable and empower survivors by hosting fundraising events big or small. We need a robust marketing plan so we can implement this campaign successfully. This is where your skills come in and kickstart our campaign's success! The marketing material will commence at the beginning of 2020. We need help to enable strong engagement with communities, work places and corporates.
Working location
Proposed project steps with time estimates
Brief overview by phone or in person (30mins to 1 hour)
Step one: Materials and information supplied to volunteer
Supply information about the organisation, for example: strategic plan, mission statement, vision, budget and goals. information and collateral for campaign
Likely time commitment for volunteer: three-four hours reading and reflecting
Step two: Brainstorming session
Meet to discuss the marketing goals, target audiences and possible strategies, as well as the steps for the project.
Likely time commitment for volunteer: two hours preparing for meeting and two hours in meeting
Step three: Completing marketing plan
Volunteer drafts a plan and shares the information .
Likely time commitment for volunteer: 8-10 hours
Step four: Feedback and finalising
Volunteer incorporates the feedback and updates the plan,
Likely time commitment for volunteer: two hours
What We Have In Place
We have the following:
-Key #act2HELP brand, flyer, webpage, everyday Hero page
-Corporate sponsorship document
-database for preschools
-facebook page for HELP Auckland and Dear Em
-collateral planned
-volunteer interns to support admin
Go to https://www.helpauckland.org.nz/act2help2.html to learn about the project.
Good Cause
Health
Health - Children
Health - Elders
Health - Family
Justice and Legal Services
Social Services
Violence Prevention
Violence Support
Vision
Wellbeing
Wellbeing - Children
Wellbeing - Older People
Women
Youth