Marketing Strategy

Marketing Strategy

Marketing Strategy
Up2.NZ Limited trading as UPTO?

Estimated Time: 10 - 20 Hours Over 1 - 2 Months

UPTO? is in its start-up phase and has an ambitious mission to help youth across New Zealand. So that our message and ideas are delivered effectively we need help from a volunteer experienced in marketing strategy to develop our first marketing strategy and plan. We publish our interactive video map of New Zealand populated with user-generated content promoting all our amazing free public spaces in February 2020. We need a strategy for youth, and all people who interact with youth, to use the free platform and to promote our digital media services to businesses and purpose-driven organisations that service this market.

Working location

contact can be made in person, via video calls or phone

Proposed project steps with time estimates

Briefing and pass on relevant information to the volunteer

3-4 hours reading and reflecting

Step two: Brainstorming session

Discuss the marketing goals, target audiences and possible strategies, as well as the steps for the project.

2-3 hours

Step three: Completing marketing strategy

Draft the marketing strategy and shares the information with the organisation. Review and edits to draft

10-12 hours

Step four: Feedback and finalising

Volunteer incorporates the feedback from UPTO? and updates the strategy, and delivers this to UPTO?

2 hours

What We Have In Place

We have research conducted by Victoria University user design and business students.
Feedback collected from our demo app.
In discussions with a couple of influencers to market the platform.
UGC platform to source content
A founder that is driven and passionate about the project and will work harder than anyone you have met to ensure UPTO? is a success

Up2.NZ Limited trading as UPTO?
Arts and Culture
Community Group
Economic Development
Family Support
Family Violence
Good Cause
Health - Children
Health - Elders
Health - Family
Mental Health
Parental Support
Social Services
Violence Prevention
Violence Support
Wellbeing - Children
Wellbeing - Older People
New Zealand wide
Building a community of role models and peers, offering support and empathy. Learning together to develop new and transferable skills and build mental strength. Engaging with the natural world through outdoor activities; learning to work as a team. Embracing culture to support shared values and deve
What we Do
UPTO? is a social enterprise aimed at improving mental well-being in young kiwis by building connections in the community. Through mobile software, we will reach rangatahi in their own spaces, offer support and introduce them to positive cultural experiences.
Up2.NZ Limited trading as UPTO?