Up2.NZ Limited trading as UPTO?
Estimated Time: 10 - 20 Hours Over 1 - 2 Months
UPTO? is in its start-up phase and has an ambitious mission to help youth across New Zealand. So that our message and ideas are delivered effectively we need help from a volunteer experienced in marketing strategy to develop our first marketing strategy and plan. We publish our interactive video map of New Zealand populated with user-generated content promoting all our amazing free public spaces in February 2020. We need a strategy for youth, and all people who interact with youth, to use the free platform and to promote our digital media services to businesses and purpose-driven organisations that service this market.
Proposed project steps with time estimates
Briefing and pass on relevant information to the volunteer
3-4 hours reading and reflecting
Step two: Brainstorming session
Discuss the marketing goals, target audiences and possible strategies, as well as the steps for the project.
Step three: Completing marketing strategy
Draft the marketing strategy and shares the information with the organisation. Review and edits to draft
Step four: Feedback and finalising
Volunteer incorporates the feedback from UPTO? and updates the strategy, and delivers this to UPTO?
What We Have In Place
We have research conducted by Victoria University user design and business students.
Feedback collected from our demo app.
In discussions with a couple of influencers to market the platform.
UGC platform to source content
A founder that is driven and passionate about the project and will work harder than anyone you have met to ensure UPTO? is a success
Health - Children
Health - Elders
Health - Family
Wellbeing - Children
Wellbeing - Older People