Help developing a communication strategy (especially the PR component)

Help developing a communication strategy (especially the PR component)
_{Safe Man Safe Family Charitable Trust}

Estimated Time: 5 - 10 Hours Over 2 - 4 Weeks

We are looking for an experienced public relations professional with access to media contacts to help with a comms strategy. We are a small family and whanau violence prevention service, which earlier this year was awarded a couple of government contracts, which has grown our service considerably. Specifically, we work with perpetrators to engage and mentor them to break the violence cycle, to keep their children and partners safe. With the increased incidence of domestic violence over Covid-19 rahui lockdown, we are unable to provide in-person services. So we are very keen to increase our awareness and help equip communities with tools to manage their behaviour and avoid conflict, to reduce the load on services such as Women's Refuge. We have some good skills in-house (senior copywriter and grant writer with comms experience, who you will virtually work with), but PR is an area we are not strong in. We would be so grateful for your help.

Working location

Flexible, from home :)

Proposed project steps with time estimates

Review draft strategy written in-house, and advise on improvements.
Recommend appropriate media and type of approach. (Our goal is first to build awareness of our free service, then over time work towards educating people, so the wider public are aware that perpetrators of violence CAN change – and are usually the way they are because as little kids they were usually exposed to violence themselves.)
Contact media for us (?) to enable the widest reach possible within the community, so they know there is help available now online (and in-person later).

What We Have In Place

We have a Facebook page https://www.facebook.com/safemansafefamilynz Website: www.safemansafefamily.org.nz Twitter account (not really used, nor do we have time to man it)
You Tube channel (recently set up to post tips) https://www.youtube.com/channel/UC7WWn11QldDVvKQqNEn2Lqw? We recommend you read the How we Work section on our website to find out about the services we provide, and about the real difference they make. This is really long-term work so we don't really have many 'success stories' per se to draw from - we have been relying on the story of transformation from our founder Vic Tamati for the most part but our focus is to collect stories from the men we work with to build a collection of success stories for future use (but this is challenging - not many of these guys want to open themselves up to abuse after they stop using violence and are trying to do the right thing).

Safe Man Safe Family Charitable Trust

Children
Family Support
Family Violence
Good Cause
Health - Children
Health - Family
Men
Mental Health
Parental Support
Violence Prevention
Violence Support
Wellbeing
Wellbeing - Children
Women
Youth

Auckland

Mission

Safe Man Safe Family exists to heal families at risk of family violence through working directly with perpetrators in peer-led stopping violence programmes, to break the cycle of intergenerational harm.

What we Do

Safe Man Safe Family works to help men break the cycle of violence through a process of recovery which is life-changing, life-long and transferable. Participants become men skilled up to create positive legacies that their families and communities can be proud of. We do both outreach work – in places such as gang headquarters, factories, sports clubs, community events, maraes – and run trauma-informed stopping violence programmes that seek to genuinely engage men who are at risk of harming their families. The Safe Man Safe Family programme is built on a peer-to-peer network of ‘Safe Men’ – former perpetrators who have been on a journey of recovery from lives of violence, and are now “safe”. They play a mentoring role, providing outreach and engagement, and ongoing coaching and support, similar to the 12-step AA model.

Website