Digital Marketing Project

Digital Marketing Project

Digital Marketing Project
Kia Puawai Limited

Estimated Time: 10 - 15 Hours Over

Skills required: Digital Marketing - Campaign creative development and execution, Social Media Advertising. Project Objective: To build awareness and drive demand for Kia Puawai's online resilience-building series for Māori corporate and communities groups. Our unique point of difference is that we have created an online programme with a Te Ao Māori lens to enable us to achieve greater resonance and impact with Māori dominated businesses and community groups. This series is also co-designed and delivered by te reo speaking Māori facilitators.

Working location

Can be online

Proposed project steps with time estimates

Project deliverables:
To create a campaign idea, aesthetic and digital media plan that authentically speaks to our target audience (i.e. Māori dominated businesses and community groups) and meets our campaign objectives around driving awareness and demand for our resilience-building series. Project steps will be discussed.

What We Have In Place

Will be given access to existing materials, tools and information.

Kia Puawai Limited
Many NZers are challenged by the social & intergenerational disadvantage of lifestyle diseases such as obesity & diabetes. Kia Puawai enables NZers to address their wellness by applying new thinking & advancing a relevant cultural conversation to a demographic that haven't prioritised their health.
What we Do
Kia Puawai offers a 13-week programme weighted approximately 60% Mind, 25% Nutrition and 15% Movement with a focus on moving the wellness dial, through simple, achievable and sustainable techniques and practices. We are not about diet or exercise. We are about an EDIT TO YOUR NORMAL with an 80/20 approach. We will take what you normally do and add and edit to enable a sustainable change to ensure you move the dial on your wellness.