Marketing Project - Think like a Business, Impact like a Charity!
Marketing Project - Think like a Business, Impact like a Charity!
The Good Collective
Estimated Time: 20 - 30 Hours Over 3 - 4 Weeks
We require a volunteer to help us to launch, build awareness and drive demand for our brand NEW Think like a Business, Impact like a Charity Hub for New Zealand's charitable sector. A successful volunteer will have skills and experience in Digital Marketing. Specifically, digital campaign planning, audience targeting, creative development, execution (in social media and google swords), monitoring and reporting.
Working location
Proposed project steps with time estimates
To help launch, build awareness and drive demand for The Good Collective's NEW Think like a Business, Impact like a Charity Hub for New Zealand's charitable sector.
Project deliverables
1) To create a campaign idea, look and feel, and digital media plan that authentically speaks to our target audience and meets our campaign objectives.
2) To execute that plan in market and monitor and report on its effectiveness
Target audience:
Not-for-profits, charities, social enterprise, community groups
Campaign Objectives:
Drive awareness and demand for our new collaboration called Think like a Business, ImpACT like a charity.
Build our online community (followers and subscribers).
What We Have In Place
The Good Collective was set up to positively impact the growth, development and sustainability of the charitable sector. With the global pandemic bringing an escalation in the levels of uncertainty and vulnerability facing many community organisations, The Good Collective is launching a new collaboration and business capability building hub. It's called Think like a Business, ImpACT like a charity and it targets two of the root causes of failure in the sector; heart over head leadership, and limited funding available for any long term sustainability or growth planning.
You will be working closely with our brand consultant.