- Check out The Good Registry to see how it works and get a feel for our brand.
- Talk with us to understand more about how it works and our language / messages.
- Come up with a simple animation concept to show people how it works (and get our input to that)
- Create the animation - NB at this stage we think it is one animation but we are open to advice if you think it is more than one to describe the different scenarios for our users.
- Optional: You may also wish to work with us further to help with creative ways to share the animation. Initially we'll share it on social media and our website and our Youtube channel. We'd like to be able to include it in emails if that is feasible. And we can also work with our charity partners to have them share it. (We'll be very happy to acknowledge your creative genius and generosity when we share it on social media too!) )

We have brand guidelines. We have a very basic animation that was made when we first launched (https://www.youtube.com/watch?v=WKv5ccwM_BM) and this is very out of date now - partly because when we launched we only had the gift registries (and we've now added the gift cards, so a big part of our challenge is explaining how they respectively work), and partly because our focus has changed (from talking about generosity / helping good causes, to talking more broadly about the social benefits including less waste). We have a lot of content about us on our website (www.thegoodregistry.com), on Facebook @thegoodregistry, and on Youtube, https://www.youtube.com/channel/UC3izMmSKMLJuB7FNuuH-TDQ/videos. - but nothing that gives people a simple explainer of how to use us , and inspires them to jump straight in and do it. We may also be making a TVC-style explainer of who/what The Good Registry is (this is to be confirmed but we've been talking with a film maker who is interested in doing that pro-bono) - and we'd see the animation/s sitting alongside that as an asset that very simply shows people 'How'.