Google AdWords Genius Required!
Google AdWords Genius Required!
GirlGuiding New Zealand
- Advertising
- Digital Marketing
- Marketing
- Analysis
- Website Analytics
- Social Media Analytics
- Communications Strategist
- Metrics
Estimated Time: 8 - 8 Hours Over 2 - 8 Weeks
We have recently been lucky enough to receive a Google AdWord grant of US$10,000 per month and want to make the most of it. Whilst we are running some campaigns already, we're sure we could do more to maximize use of this grant. We'd like to promote our programmes for girls aged between five and 18; opportunities to volunteer and grow leadership skills; promote community-based (non-Guiding) events and experiences; advertise digital holiday programmes; and promote facility hire. We are a national organisation, but would want some ads to be geographically targeted.
Working location
Proposed project steps with time estimates
Review current AdWord usage of GirlGuding NZ - one hour
Hands-on session on how best to create ads and how to optimise them - two hours
Identify opportunities for enhancement - one hour
Review upgraded use of AdWords - two hours
Provide occasional assistance and advice - two hours, over a period of several weeks
What We Have In Place
An AdGrant of US$10,000 per month
Two marketing staff, both of whim have had some use of Google Ad Words before
One staff member familiar with creating basic ad sets, and currently does this
Active social media accounts
Recently reviewed and constantly improving website
Enthusiasm to learn!!!!
We would of course provide access to our Ad Word account for our volunteer
girlguidingnz.org.nz
https://www.instagram.com/girlguidingnz/
https://www.facebook.com/girlguiding
Community Group
Education
Good Cause
Wellbeing
Wellbeing - Children
Youth