GBB Social Media Lead
GBB Social Media Lead
Good Bitches Trust
- Social Media
- Communication
- Brand Content Management
- Digital Marketing
- Digital
- Analysis
- Digital Storytelling
- Community Engagement
- Content Planning
- Excel
- Social Media Analytics
Estimated Time: 3 - 10 Hours Over 1 - 2 Years
GBB has a very active and engaged social media audience, across Facebook, Instagram, Twitter, and LinkedIn. We rely heavily on our online presence to communicate our kaupapa, and to activate public support so we need someone who can think ahead, see trends coming, and interpret analytics to plan and adapt our social comms. You’ll also need to have somewhere to work and the equipment to get things done (eg computer, internet access and phone).
Working location
Proposed project steps with time estimates
As the Social Media Lead, you’ll work closely with the Marketing and Communications Manager to plan campaigns and the day-to-day. You’ll have a team of 3-5 Social Bitches who will roll out the content, so you’ll manage their roster. You’ll also work with the rest of the M&C team to make sure we’re using all of our content to its maximum potential.
You’ll focus on:
● Planning, managing, and scheduling social content
● Supporting and rostering the Social Bitches
● Producing monthly social analytics reports
● Overseeing our brand integrity across our social channels
Over time, these duties may be expanded if you and GBB see potential for development.
What We Have In Place
We use WhatsApp, email, and phones for internal comms, and GDrive and Canva for file storage and creation, and there are pretty great templates and systems set up. We also have 28 chapters around the country who have their own private FB groups - you'll be a member of these so you can source content and images and your feed will be full of delicious baking photos.
We'll talk you through the role and how everything fits together, and make sure you're comfy - the M&C Manager is on hand if you get stuck.
Our socials are:
Facebook @GBBaking
Twitter @GoodBitchesBake
Instagram @Good_bitches_baking
LinkedIn @good-bitches-baking
If you've got hot tips for how to get our very friendly swear around Facebook's algorithm, that's a bonus!
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