Shopify Website - Graphic/Digital Designer
Shopify Website - Graphic/Digital Designer
Dignity Limited
- Social Media
- Graphic Design
- Digital Marketing
- Marketing
- Creative Direction
- Digital Storytelling
- Illustration
- Web Design
- Web Development
- Marketing Planning
- Brand Design
- Branding
- Shopify
Estimated Time: 4 - 6 Weeks Over 0 - 6 Weeks
Ideal profile: Either one person or two people, that have Graphic/Digital Design skills AND Shopify website build experience Background Dignity was established 6 years ago and has matured from a start-up into a more established period product brand and a leader in period products in workplaces across Aotearoa. The current website echoes a vision and presence that has evolved, and subsequently, we want to ‘refresh’ this to better reflect who we are now and where we are going. We have recently completed a refresh of both our brand proposition and our visual identity, so our new website needs to reflect these progressions.
Working location
Proposed project steps with time estimates
Below are the key phases and high-level tasks we will complete for this project. We will move this into a digital project management tool to manage once we onboard the website designer.
Phase 1: Planning – In Progress
Define project objectives – As above
Determine the target audience – Completed customer journey mapping/personas - Completed
Conduct a website audit to identify issues with the current website – Completed
Create a project brief to share with potential website designers – Completed
Select website designer and agree on project timeline and milestones
Onboard agency – set timelines and set clear roles/responsibilities for the below tasks
Phase 2: Design – 1 Month
Develop a new design for the website, including color scheme, typography, and layout – New brand visual identity will lead the way for this.
Create wireframes and prototypes of the new design
Gather feedback from stakeholders and make any necessary revisions
Obtain approval on the final design
Phase 3: Content Creation – 1 Month
Develop content plan for new website
Create new content for the website, including product descriptions, blog posts, and other website copy (happens simultaneously to website build)
Optimize content with SEO
Phase 4: Development – 2 Weeks
Set up a Shopify account for the website
Select a custom Shopify theme that resonates with our brand
Create the necessary pages, including the home page, product pages, and contact page
Configure the website's settings, including shipping, taxes, and currency
Phase 5: Testing and Optimization - 1 week
Conduct thorough testing of the theme and fix any bugs or issues
Finalize any remaining details, such as social media integration and legal disclaimers
Add logos for certifications
Create a backup of the current website and all its content
Launch the new website
What We Have In Place
- More detailed website brief document
- Brand Guideline
- SiteMap for new website
- All content - copy/imagery/video